It was that time of the month when Maven Analytics set their data playground challenge – #mavenrestaurantchallenge. This time it was using 5 separate csv data tables detailing consumer and restaurant data from cities across three states in Mexico during 2012.
The brief was to
- assume the role of a Lead Analyst that scopes out new restaurant opportunities abroad
- review and analyse the data provided for interesting patterns and trends
- develop a single page visual that gives potential investors a good understanding of the market to guide them in making investment decisions
- post your final proposal on LinkedIn for review by Maven and fellow challengers
As the final product was going to be a single page (jpg) being viewed on LinkedIn, it makes sense to keep the visual:
- Simple and clean with a consistent palette
- Structured and flowing, telling a progressive story
- Clear in terms of visibility of graphics and legibility of any text
I landed on asking three simple questions:
- Who? – who were the key demographic to target in terms of age and smoking/drinking habits
- Where? – which city or location had the highest ratio of consumers to restaurants
- What? – what kind of cuisine should a restaurant serve based on popularity and levels of current availability
I will share some tips on how I made a few of the visuals in a follow up blog. If anyone reading has any queries on any part of the visual or it’s development, drop me a comment, and I’ll be happy to provide further detail.